Input data:
Website of the State Institution, Leather and Venereology Dispensary, Local SEO. The budget was very limited, and the client was honestly told that high and fast results are not worth waiting for. A part of important work was cancelled by the customer due to the budget. The work was conducted 25.07.2019 – 13.05.2020.
What was done:
Niche and competitor analysis. Collection of requests. Optimization of meta-tags, micromarking. Optimization of texts. Connection of metrics. Analysis of visitor behavior. Google business links and reviews purchase.
Results:
Increase in organic traffic, clicks – 106 times, displays – 171.4 times!
Appearance of the site by target requests to the top-3, although the frequency is small, but because of the locale there is competition.
Traffic growth in the process of work:
At the beginning of 492, at the end of 1051 – increase in average monthly traffic by more than 2 times.